Why Web Analytics Are Important to Track in MoM & YoY Data

by Marketing Management Team, MadAveGroup

General Marketing

Meeting at a desk and talking about web analytic data displayed on a computer monitor.

Month-over-Month (MoM) data measures your monthly progress toward your annual goals.

Year-over-Year (YoY) data is a long-term performance analysis that demonstrates yearly progress toward bigger, company-wide objectives.

The website analytics you track could include email click-through rates, cost per click, website visits, lead conversions, sales revenue and stock values.

Monthly & Yearly Website Analytics Report Benefits

When you analyze your monthly and yearly progress, you can identify strengths and weaknesses in your processes. From there, you can determine if it’s best to expand your current efforts or pivot and experiment with new methods.

Those tracked website metrics also help you calculate the total value your company receives from each client in relation to the cost of acquiring a new customer.

Plus, you’ll have the information you need to calculate ROI for your investors.

Variable Factors That Can Affect Web Analytics

As you’re comparing the data, it’s easy to focus entirely on the numbers. But don’t forget to account for variable factors that may impact your success.

Have interest rates or inflation increased or decreased?

Were there any natural disasters? Did a change in the seasons impact sales or production?

Have you made significant company changes in the last year? Did you host or attend any events?

If key variables like those negatively affected your company’s progress, it would be a good idea to build a buffer to hopefully lessen the impact of those elements in the future.

But if certain variables positively impacted your progress, you could find ways to further capitalize on those opportunities.

Website Analytics Support from a Reliable Outsourced Marketing Agency

MadAve Marketing Management can help your business save time and resources when tracking website analytics and performance, you’ll gain access to experienced professionals who are skilled in using data-driven insights to drive results. Our marketing agency can help you track key metrics such as website traffic, conversion rates, and bounce rates, and use that information to make informed decisions about website optimization and marketing strategies.

Ready to make the best website decisions for your business and target audience? We’ll be glad to help. Give us a call at 419.462.9000.

RELATED BLOG POSTS:

Defining Marketing Goals, Strategies and Tactics

Finding Actionable Data: Looking Beyond Vanity Metrics

The Basics of Tracking Key Marketing Metrics

"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

- Ben Tassin, Partner Ambassador, DWM Holdings

"April has become an important member of our team. She brings our marketing plans to life, coordinating resources from diverse groups, both internal and external, keeping everyone organized and on-track. As the pace of our work becomes increasingly demanding, she never misses a beat - a true demonstration of her commitment to the American Frame brand."

- Laura Jajko, President, American Frame

"Over the past 9 years, MadAveGroup has actively engaged with us to understand our members, products and philosophy. Their due diligence delivers impressive digital campaign results month-over-month. Our organic search and paid search results have never been better! I am thankful for their expertise and recommendations as we work together to continue to boost our presence in the always-evolving world of search engines."

Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

"We've worked with MadAveGroup since 1996 in many different facets. In 2017, we implemented Pay-Per-Click and Search Engine Optimization programs, which have been instrumental in our ability to grow an average of 5.5 new customers per day for several years. Their client managers are friendly and bright and keep us updated with monthly reports. They are always there to help, answering phone calls and replying to emails almost instantly. I cannot say enough good things about MadAveGroup."

Sharon Tipping, Marketing Manager, Parker Steel

"I am most impressed with Brian and Jessica (and the team) for their abilities to be flexible and patient to come up with something that works best for our company and not just push us into something we would not be comfortable with just to get the money. This approach tells me they value the long-term relationship and not just the immediate win. Thank you all!"

Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

"Kara takes her role seriously and does her best to accommodate busy schedules. She is easy to work with and quick to respond. She helps keep them on track and lets them know when there is a problem before they discover it."

Kim Hoch, Vice President of Operations, Novus Clinic

Why Web Analytics Are Important to Track in MoM & YoY Data

General Marketing

Monthly & Yearly Website Analytics Report Benefits

Variable Factors That Can Affect Web Analytics

Website Analytics Support from a Reliable Outsourced Marketing Agency

The change you want. The results you need.

Connect with us

The change you want.
The results you need.