DAK’s Market is a shopping/convenience destination with locations in Texas, Oklahoma and Kansas. Each store offers gasoline, snacks and a variety of dine-in and grab-and-go meals made fresh for visitors. As a startup company, DAK’s needed every aspect of their brand developed and implemented from scratch. MadAveGroup became their one-stop marketing shop in 2022.
DAK’s Market had only recently launched when they became our client. They needed a partner to help them create their entire brand identity, from marketing and content creation to design work and website development.
We also identified several concerns. In addition to being a new and unknown brand, DAK’s utilized minimal community outreach within its smaller markets. Their menus were inconsistent, their leadership was uncertain of how to approach their marketing and brand identity, and their social media presence was barely established.