We proposed a marketing strategy that included components to address the client’s desire for a cohesive and consistent communication strategy among all the schools. We also worked to boost the community’s perception of the school district by improving external communication.
Our strategic plan was designed to be proactive and reactive, providing topics and articles relevant to stakeholders across the district. That included engaging local media to promote new programs, success stories and events.
The MadAve Marketing Management team proposed strengthening the superintendent’s internal and external outreach with quarterly community forums to survey and interact with appropriate stakeholders. The Superintendent’s Blog was published twice a month and addressed district events and relevant topics.
Community outreach was an essential piece of Sylvania Schools’ marketing program. Potential events included a district-wide kick-off event for faculty, staff and the board of education. The strategy capitalized on the Northview-Southview rivalry and featured a pep rally in downtown Sylvania.