Driving Traffic Across Southern California

Our work with Mountain View Tire (MVT) began with an On Hold Marketing program. The relationship deepened over the next few years as we asked questions and listened for clues on how we could help the company grow. One additional service led to the next until MadAveGroup became MVT’s agency of record in 2015.

CLIENT

Mountain View Tire & Auto Service

SERVICES

Marketing Management
SEO
PPC
Website Maintenance
Email Marketing
Direct Mail
Social Media (Facebook)
Content Creation
Design
On Hold Marketing
Radio Campaigns
Video Production

Problem

Mountain View’s management asked us to increase revenue by driving more customers into their 31 Southern California shops.

Our main contact also wanted us to increase top-of-mind awareness so when customers are ready to have their car worked on, they would think of MVT first and are more likely to visit.

Everyone who drives needs automotive maintenance or repair at least a few times a year, and every vehicle owner within MVT’s service area is a potential customer.

Still, we face several marketing challenges:

Competition is fierce and includes national chains with much larger marketing budgets.
Drivers often choose their auto service provider based primarily on proximity.
Many drivers delay automotive service as long as possible because of the inconvenience or a lack of funds.
Many consumers are not fully aware of the importance of regular vehicle service.
Repairing a car is not an enjoyable way to spend money.

Solution

An effective website is the hub of a solid marketing strategy. So, over the years, we designed and built two sites for MVT, both with a custom tire selector app.

We’ve used Pay-Per-Click ads, ongoing SEO efforts, and the Mountain View Facebook page to drive traffic to the site. We write blog posts and add or adjust other content several times each month to keep the site fresh and boost organic search results. Our team has also created several videos for MVT to welcome visitors to the website, share car care tips, recruit new employees and tell engaging stories.

Through a monthly email marketing program, we stay in touch with current customers and invite them back with a special offer and easy access to coupons.

We’ve produced direct mail and radio campaigns to create awareness of the MVT brand. And since 2005, we’ve provided useful information to callers through On Hold Marketing, which is updated quarterly.

In 2011, we were instrumental in MVT being named the national Tire Dealer of the Year by Modern Tire Dealer magazine. We also helped secure MVT’s 2015 acknowledgment as a Top Shop by Tire Review magazine.

+26%

Increase in Organic Website Visits

Tripled

Average Annual Growth Rate in 12 Months

+38%

Increase in Online Appointments

"We’ve been a BusinessVoice client since 2005. Now, MadAveGroup manages all of our marketing needs. Our MadAve team has always been passionate about celebrating our brand, and I consider them a trusted marketing advisor and partner. They’re my favorite provider of services, and we work with hundreds of providers. They’ve helped us grow our business to levels we couldn’t have reached on our own."

- Chris Mitsos, Mountain View Tire and Auto Service