Founded in 1973, American Frame is a supplier of DIY picture frames, mat boards, fine art printing services and related supplies. Now in its second generation of family ownership, the company is a women-owned business and a member of the Women’s Business Enterprise National Council since 2016.
The results below are from 2017 through 2019.
In 2016, we accepted the challenge of reversing American Frame’s declining sales revenue.
We began by identifying several concerns. The brand did not accurately represent American Frame. The content and social media strategies were unclear. Weak search rankings and organic search results led to missed revenue opportunities. The email marketing efforts did not include the tracking of key metrics. The caller experience was inconsistent and CSRs were not capitalizing on clear sales opportunities. Research showed a lack of community awareness about the American Frame showroom.