How Marketing Automation Can Help You Personalize Your Message

by Marketing Management Team, MadAveGroup

General Marketing

Marketing automation is a software platform that enables you to market across multiple online channels, including email, web, social and text.

That software helps ensure all touchpoints are consistent and in sync. It also makes it easy to respond to various customer behaviors, from website and email interactions to incomplete transactions and abandoned shopping carts.

Marketing automation incorporates many industry practices, such as lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-selling and up-selling, and account-based marketing.

Benefits of Marketing Automation

One of the biggest advantages of marketing automation is providing a more personalized experience for each customer.

You can do that with workflows, or processes set up in your marketing automation system that trigger specific emails or text messages based on a customer’s action.

And since marketing automation streamlines that follow-up process, you can focus on other tasks, like planning your next campaign.

You’ll also enjoy more in-depth reporting and be able to measure the ROI of each marketing campaign.

Creating More Personalized Experiences

One way to deepen customer relationships and encourage engagement with marketing campaigns is to personalize the content. Two key elements to personalization are data and timeliness.

Over time, you can collect actionable data from your marketing automation system that allows you to segment your audience and deliver marketing campaigns specific to their needs and interests. There are many ways you can gather that information, like website forms and email and social interactions.

And it’s a good idea to incorporate the time of year, current events or even weather conditions into your message when you can. When those things are top-of-mind for customers, they’re more likely to engage with your content.

Need a little extra help with your marketing efforts? Reach out to us.

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"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

- Ben Tassin, Partner Ambassador, DWM Holdings

"April has become an important member of our team. She brings our marketing plans to life, coordinating resources from diverse groups, both internal and external, keeping everyone organized and on-track. As the pace of our work becomes increasingly demanding, she never misses a beat - a true demonstration of her commitment to the American Frame brand."

- Laura Jajko, President, American Frame

"Over the past 9 years, MadAveGroup has actively engaged with us to understand our members, products and philosophy. Their due diligence delivers impressive digital campaign results month-over-month. Our organic search and paid search results have never been better! I am thankful for their expertise and recommendations as we work together to continue to boost our presence in the always-evolving world of search engines."

Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

"We've worked with MadAveGroup since 1996 in many different facets. In 2017, we implemented Pay-Per-Click and Search Engine Optimization programs, which have been instrumental in our ability to grow an average of 5.5 new customers per day for several years. Their client managers are friendly and bright and keep us updated with monthly reports. They are always there to help, answering phone calls and replying to emails almost instantly. I cannot say enough good things about MadAveGroup."

Sharon Tipping, Marketing Manager, Parker Steel

"I am most impressed with Brian and Jessica (and the team) for their abilities to be flexible and patient to come up with something that works best for our company and not just push us into something we would not be comfortable with just to get the money. This approach tells me they value the long-term relationship and not just the immediate win. Thank you all!"

Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

"Kara takes her role seriously and does her best to accommodate busy schedules. She is easy to work with and quick to respond. She helps keep them on track and lets them know when there is a problem before they discover it."

Kim Hoch, Vice President of Operations, Novus Clinic

How Marketing Automation Can Help You Personalize Your Message

General Marketing

Benefits of Marketing Automation

Creating More Personalized Experiences

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