Improving Your Marketing Messages with Collaboration

by Gwen Hagen, Senior Marketing Manager

General Marketing

Young creative start up team brainstorming in front of mind map on glass wall.

Using your entire team to “crowdsource” your marketing content can produce more compelling and successful campaigns for your organization.

Consider these benefits.

Enhanced Creativity and Innovation

Good ideas can come from anywhere, regardless of roles or job titles.

When your marketing team works with other departments to develop content, you’re likely to get a wider array of perspectives as you tap into their experiences and expertise. That diversity can spark creativity and foster fresh, innovative ideas.

When you embrace the unique insight each team member brings, you’ll unlock a wealth of possibilities. And that can lead to more effective marketing.

Shared Resources and Expertise

Collaborating with other departments gives you access to more varied resources, too, such as customer data, industry knowledge and even great stories that might resonate with different sectors of your target audience.

As a member of the marketing team, it’s easy to fall into one way of thinking about your company. Reaching out regularly to people in other departments will remind you that there’s more than one angle from which you can tell your brand story.

Strengthened Credibility

Your marketing message might be truthful, but it’s not necessarily credible without proof of your claims.

For instance, in a recruitment campaign, you might say that your company is a wonderful place to work, but why should your audience believe you if you don’t back up that message?

Providing specific details about your company culture, employee benefits and day-to-day operations will lend credence to your claims. Adding employee and customer testimonials can also build trust with your audience.

A bonus: as you’re asking team members for their insight, you might learn about opportunities for improvement. That can empower your leadership team to address those issues and enhance the work environment for everyone.

At MadAve Marketing Management, we specialize in helping organizations collaborate. In addition to working with your organization’s team, we collaborate internally across multiple specialized agencies. That leads to more cohesive campaigns supported by a diverse team of experts.

Call 419.462.9000 to learn how we can take your marketing to the next level or complete this form.

RELATED BLOG POSTS:

8 Elements of a Successful Strategic Communications Plan

Considering Outsourcing Your Marketing? Ask These 5 Questions First.

7 Best Practices for Marketing a Startup Company

"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

- Ben Tassin, Partner Ambassador, DWM Holdings

"April has become an important member of our team. She brings our marketing plans to life, coordinating resources from diverse groups, both internal and external, keeping everyone organized and on-track. As the pace of our work becomes increasingly demanding, she never misses a beat - a true demonstration of her commitment to the American Frame brand."

- Laura Jajko, President, American Frame

"Over the past 9 years, MadAveGroup has actively engaged with us to understand our members, products and philosophy. Their due diligence delivers impressive digital campaign results month-over-month. Our organic search and paid search results have never been better! I am thankful for their expertise and recommendations as we work together to continue to boost our presence in the always-evolving world of search engines."

Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

"We've worked with MadAveGroup since 1996 in many different facets. In 2017, we implemented Pay-Per-Click and Search Engine Optimization programs, which have been instrumental in our ability to grow an average of 5.5 new customers per day for several years. Their client managers are friendly and bright and keep us updated with monthly reports. They are always there to help, answering phone calls and replying to emails almost instantly. I cannot say enough good things about MadAveGroup."

Sharon Tipping, Marketing Manager, Parker Steel

"I am most impressed with Brian and Jessica (and the team) for their abilities to be flexible and patient to come up with something that works best for our company and not just push us into something we would not be comfortable with just to get the money. This approach tells me they value the long-term relationship and not just the immediate win. Thank you all!"

Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

"Kara takes her role seriously and does her best to accommodate busy schedules. She is easy to work with and quick to respond. She helps keep them on track and lets them know when there is a problem before they discover it."

Kim Hoch, Vice President of Operations, Novus Clinic

Improving Your Marketing Messages with Collaboration

General Marketing

Enhanced Creativity and Innovation

Shared Resources and Expertise

Strengthened Credibility

The change you want. The results you need.

Connect with us

The change you want.
The results you need.