Why Community Involvement is Important for Your Brand

by Marketing Management Team, MadAveGroup

Advertising and PR

One way your brand can make a positive impact is through community involvement.

Playing an active role in your community shows that you care about your customers and employees who live in that area.

That can help bring powerful change, earn local trust and establish a positive reputation.

How Community Involvement Benefits Your Company

Increase brand awareness in the community. Supporting local organizations and charities allows you to promote your brand, products and services in spaces where you might not typically advertise.

Reinforce your company values. Encouraging your employees to volunteer for hometown improvement projects can also help foster a positive workplace culture. Collaboration and striving for a shared goal can build teamwork and camaraderie.

Differentiate your brand. Supporting your community in ways your competitors don’t will elevate your company in the eyes of the public and build customer loyalty.

Increase sales, either from those you’re supporting or fellow supporters who see that your beliefs and values align with theirs.

Create alliances with other local businesses. When you partner with other regional companies on community improvement projects, you’ll strengthen your relationships within the business community. That can help with everything from customer referrals to a more focused and cooperative environment.

Improve employee morale. Studies show that community involvement increases employee engagement and a sense of belonging. When team members have a sense of community at work, they are:

55% more engaged
58% more likely to thrive at work
66% more likely to stay with the organization

Attract talent. When you promote your work in the community, you may attract the attention of potential employees who identify with your company’s beliefs and efforts.

How to Get Involved

Local organizations you can support include non-profits such as homeless shelters and animal rescues, veterans, schools, churches, senior centers and first responders.

You could:

Sponsor an event, like a fundraiser or a marathon.
Encourage employees to volunteer.
Start a charity drive.
Share your expertise, services or products free of charge.
Attend an event and match the funds donors give.

At MadAve Marketing Management, our team can help you strategize about using community involvement to benefit your business. When you’re ready to learn more, reach out to us.

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"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

- Ben Tassin, Partner Ambassador, DWM Holdings

"April has become an important member of our team. She brings our marketing plans to life, coordinating resources from diverse groups, both internal and external, keeping everyone organized and on-track. As the pace of our work becomes increasingly demanding, she never misses a beat - a true demonstration of her commitment to the American Frame brand."

- Laura Jajko, President, American Frame

"Over the past 9 years, MadAveGroup has actively engaged with us to understand our members, products and philosophy. Their due diligence delivers impressive digital campaign results month-over-month. Our organic search and paid search results have never been better! I am thankful for their expertise and recommendations as we work together to continue to boost our presence in the always-evolving world of search engines."

Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

"We've worked with MadAveGroup since 1996 in many different facets. In 2017, we implemented Pay-Per-Click and Search Engine Optimization programs, which have been instrumental in our ability to grow an average of 5.5 new customers per day for several years. Their client managers are friendly and bright and keep us updated with monthly reports. They are always there to help, answering phone calls and replying to emails almost instantly. I cannot say enough good things about MadAveGroup."

Sharon Tipping, Marketing Manager, Parker Steel

"I am most impressed with Brian and Jessica (and the team) for their abilities to be flexible and patient to come up with something that works best for our company and not just push us into something we would not be comfortable with just to get the money. This approach tells me they value the long-term relationship and not just the immediate win. Thank you all!"

Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

"Kara takes her role seriously and does her best to accommodate busy schedules. She is easy to work with and quick to respond. She helps keep them on track and lets them know when there is a problem before they discover it."

Kim Hoch, Vice President of Operations, Novus Clinic

Why Community Involvement is Important for Your Brand

Advertising and PR

How Community Involvement Benefits Your Company

How to Get Involved

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