Improving Your Marketing Messages with Collaboration

by Gwen Hagen, Director, Program Management

General Marketing

Young creative start up team brainstorming in front of mind map on glass wall.

Using your entire team to “crowdsource” your marketing content can produce more compelling and successful campaigns for your organization.

Consider these benefits.

Enhanced Creativity and Innovation

Good ideas can come from anywhere, regardless of roles or job titles.

When your marketing team works with other departments to develop content, you’re likely to get a wider array of perspectives as you tap into their experiences and expertise. That diversity can spark creativity and foster fresh, innovative ideas.

When you embrace the unique insight each team member brings, you’ll unlock a wealth of possibilities. And that can lead to more effective marketing.

Shared Resources and Expertise

Collaborating with other departments gives you access to more varied resources, too, such as customer data, industry knowledge and even great stories that might resonate with different sectors of your target audience.

As a member of the marketing team, it’s easy to fall into one way of thinking about your company. Reaching out regularly to people in other departments will remind you that there’s more than one angle from which you can tell your brand story.

Strengthened Credibility

Your marketing message might be truthful, but it’s not necessarily credible without proof of your claims.

For instance, in a recruitment campaign, you might say that your company is a wonderful place to work, but why should your audience believe you if you don’t back up that message?

Providing specific details about your company culture, employee benefits and day-to-day operations will lend credence to your claims. Adding employee and customer testimonials can also build trust with your audience.

A bonus: as you’re asking team members for their insight, you might learn about opportunities for improvement. That can empower your leadership team to address those issues and enhance the work environment for everyone.

At MadAve Marketing Management, we specialize in helping organizations collaborate. In addition to working with your organization’s team, we collaborate internally across multiple specialized agencies. That leads to more cohesive campaigns supported by a diverse team of experts.

Call 419.462.9000 to learn how we can take your marketing to the next level or complete this form.

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Improving Your Marketing Messages with Collaboration

General Marketing

Enhanced Creativity and Innovation

Shared Resources and Expertise

Strengthened Credibility

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