Refining Your Marketing Message for Your Target Audience
by Shaun Turner, Marketing Manager
If your advertising is targeted at a specific generation, there are a few key questions you should ask yourself when creating your messaging.
Are your products or services only applicable to that age group? Is your brand already aligned with or valued by consumers in that demographic? Do the people in that age range tend to spend money on your product type?
Then, consider this: are you missing potential sales opportunities by not communicating with other audiences?
Once you determine why you’ve selected your target audience, it’ll be easier to create a message that resonates with them.
The channels you use to share your message are as important as the message itself. So, conduct careful research or use a media buyer to determine the specific media your target audience consumes. If you’re not reaching your potential buyers, it won’t matter how great your message is.
A one-on-one conversation is a great way to connect with your customers. With marketing automation tools, you can identify the person you’re communicating with, so you can better tailor the message to their specific wants and needs. Of course, there will also be times when a mass approach is more efficient.
Need help getting your message across? Let us know.
- Ben Tassin, Partner Ambassador, DWM Holdings
- Laura Jajko, President, American Frame
Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union
Sharon Tipping, Marketing Manager, Parker Steel
Christine Gorey, Marketing Manager, Columbia Chemical
Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation
Kim Hoch, Vice President of Operations, Novus Clinic
Contact Us
Email Us
+1.419.462.9000
1600 Madison Avenue
Toledo, Ohio 43604
© 2024 MadAve Marketing Management. All rights reserved. Privacy Policy. Sitemap. Careers.