You Need a Marketing Plan – Trust Me

by Jessica Miller, Marketing Manager

Marketing Strategy

Woman smiling while writing in her notepad

“If you fail to plan, you are planning to fail.” – Ben Franklin

Studies show that 50% of businesses don’t have a marketing plan. While those companies aren’t doomed to certain failure, their chances of success are lower since they haven’t created a strategy that defines their path and budget. Without a marketing plan and the commitment to stick to it, projects can be missed, opportunities can be squandered, and valuable tracking may be overlooked. A thorough plan helps you see the big picture and execute the daily tasks that allow you to realize your vision.

What are the benefits of a marketing plan?

1. The process of creating a plan forces you to analyze the big picture – your audience, products/services and business goals, plus any challenges that exist. Conducting research and engaging focus groups also gives you a deeper look at the market and competitive landscape.

2. A marketing plan pushes you to articulate how you position what you sell, the language you use to describe those products or services and how you tie those attributes to your audience’s expectations.

3. It requires a group effort. You’ll need input from your entire team, including R&D, sales, customer support and, of course, marketing.

4. You’ll be able to set measurable goals for your team and outline the strategies they’ll use to work toward those goals. A good plan puts everyone on the same page and helps your team prioritize their time, efforts and resources.

Having a marketing plan sets you apart from at least half of all other companies. When you can easily determine which strategies are working, what adjustments you need to make and which tactics should be scrapped completely, you’ll enjoy a greater competitive edge.

Ready to create a brand-new marketing plan? Or do you need help shaping up and implementing your current plan? Let’s talk about it.

"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

- Ben Tassin, Partner Ambassador, DWM Holdings

"April has become an important member of our team. She brings our marketing plans to life, coordinating resources from diverse groups, both internal and external, keeping everyone organized and on-track. As the pace of our work becomes increasingly demanding, she never misses a beat - a true demonstration of her commitment to the American Frame brand."

- Laura Jajko, President, American Frame

"Over the past 9 years, MadAveGroup has actively engaged with us to understand our members, products and philosophy. Their due diligence delivers impressive digital campaign results month-over-month. Our organic search and paid search results have never been better! I am thankful for their expertise and recommendations as we work together to continue to boost our presence in the always-evolving world of search engines."

Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

"We've worked with MadAveGroup since 1996 in many different facets. In 2017, we implemented Pay-Per-Click and Search Engine Optimization programs, which have been instrumental in our ability to grow an average of 5.5 new customers per day for several years. Their client managers are friendly and bright and keep us updated with monthly reports. They are always there to help, answering phone calls and replying to emails almost instantly. I cannot say enough good things about MadAveGroup."

Sharon Tipping, Marketing Manager, Parker Steel

"I am most impressed with Brian and Jessica (and the team) for their abilities to be flexible and patient to come up with something that works best for our company and not just push us into something we would not be comfortable with just to get the money. This approach tells me they value the long-term relationship and not just the immediate win. Thank you all!"

Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

"Kara takes her role seriously and does her best to accommodate busy schedules. She is easy to work with and quick to respond. She helps keep them on track and lets them know when there is a problem before they discover it."

Kim Hoch, Vice President of Operations, Novus Clinic

You Need a Marketing Plan – Trust Me

Marketing Strategy

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