So, You Built a New Website – Now What?

by Marketing Management Team, MadAveGroup

Marketing Strategy

How do you let potential customers know that your website is out there? How will your target audience find you?

Here are some best practices to ensure your website attracts the visitors you want.

1. Conduct and use keyword research.

It’s important to locate and use keywords and phrases related to your industry and brand so consumers can find your website via search engines. You can use a keyword tool to identify the most researched words for your industry. Then, strategically place those words in your website copy. That’s also a helpful exercise for finding new content ideas.

2. Optimize your website for search engines.

You can improve the quality and quantity of website traffic from search engines by investing in Search Engine Optimization (SEO). It’s important to incorporate keywords in your title pages, headers, URLs and meta descriptions. Then, monitor your website’s performance using a web analytic tool.

3. Set up Google Analytics.

Track website traffic with Google Analytics. It’s free to use and allows you to analyze online visitors in-depth to formulate a solid web strategy. You can see who is visiting your website, how long they stayed, the pages viewed and other valuable metrics.

When you compare data from month to month, you’ll identify trends. Look for spikes and dips in your numbers analyze what may have caused them so you can learn what’s working for you.

4. Use social media.

Platforms like Facebook, LinkedIn, Twitter and Instagram are excellent for connecting with your target market and driving consumers to your website. It’s best to determine which platforms your preferred audience uses, then create the proper content for those channels. Lastly, outline a social media calendar to keep your posts consistent and relevant.

Not sure how to find the right social media channels for your business? Touchstone, our digital marketing agency, provides helpful tips in this blog post.

5. Update your content.

Frequent, relevant content updates improve your search engine rankings. To ensure consistent updates, create an editorial calendar and keep a library of different content ideas. Publishing regular blog articles, news releases, event information and social media posts drives additional organic traffic to your website.

6. Use email marketing.

Email marketing is a great way to share articles, newsletters, educational information and organizational updates. Build your send list with current clients and prospects that have an interest in your brand. You can organically add to your send list by asking website visitors for their email addresses so they can receive exclusive company updates.

7. Consider digital advertising.

Digital advertising drives prospective clients to your website faster than organic searches and social media traffic. Advertising options include pay per click, social media and display ads. Define your digital advertising goals to determine which option is best for your business.

By marketing your website with a multi-pronged approach, your website will effectively connect you with your clients and attract new business.

Have questions? Need a hand with managing your website? We’re happy to help.

"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

- Ben Tassin, Partner Ambassador, DWM Holdings

"April has become an important member of our team. She brings our marketing plans to life, coordinating resources from diverse groups, both internal and external, keeping everyone organized and on-track. As the pace of our work becomes increasingly demanding, she never misses a beat - a true demonstration of her commitment to the American Frame brand."

- Laura Jajko, President, American Frame

"Over the past 9 years, MadAveGroup has actively engaged with us to understand our members, products and philosophy. Their due diligence delivers impressive digital campaign results month-over-month. Our organic search and paid search results have never been better! I am thankful for their expertise and recommendations as we work together to continue to boost our presence in the always-evolving world of search engines."

Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

"We've worked with MadAveGroup since 1996 in many different facets. In 2017, we implemented Pay-Per-Click and Search Engine Optimization programs, which have been instrumental in our ability to grow an average of 5.5 new customers per day for several years. Their client managers are friendly and bright and keep us updated with monthly reports. They are always there to help, answering phone calls and replying to emails almost instantly. I cannot say enough good things about MadAveGroup."

Sharon Tipping, Marketing Manager, Parker Steel

"I am most impressed with Brian and Jessica (and the team) for their abilities to be flexible and patient to come up with something that works best for our company and not just push us into something we would not be comfortable with just to get the money. This approach tells me they value the long-term relationship and not just the immediate win. Thank you all!"

Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

"Kara takes her role seriously and does her best to accommodate busy schedules. She is easy to work with and quick to respond. She helps keep them on track and lets them know when there is a problem before they discover it."

Kim Hoch, Vice President of Operations, Novus Clinic

So, You Built a New Website – Now What?

Marketing Strategy

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