Lessons Learned During Our Careers

General Marketing

We believe it’s important for you to know and trust the people you choose as your marketing team. So, we asked our Marketing Specialists to answer a few questions to provide some insight into how they think. (We also believe there’s a lot of wisdom in their answers.

What’s the most important lesson you’ve learned during your career?

Jessica Miller: There is knowledge in all things. We are the sum of all our experiences – successes, failures, education, travel, relationships, etc. But we don’t just get a point for each good thing and lose a point for every bad thing. All experiences add to who we are as people, and that makes us better as professionals.

Gwen Brassell: Connection is king. Everyone you meet during your professional journey has the potential to change your career for the better. Build your network with long-term relationships and then nurture them. I’ve had the opportunity to work with some amazing mentors during my career, but I failed to nurture those professional relationships. Don’t let those opportunities pass you by. Make the effort to engage your network.

Kara Mominee: Don’t rest on your successes. Instead, always strive for something outside of your comfort zone. Continue to seek out and accept challenges that scare you or make you at least a little uncomfortable. There’s power in knowing you’ve achieved something you once struggled with or even thought was impossible.

What advice would you give to current or future marketers?

Shaun Turner: Always wonder why and look at things from different perspectives. Try to put yourself in other people’s shoes. It can help you analyze situations, anticipate problems, build relationships, uncover opportunities and identify innovative solutions.

Lou Perlaky: Ask lots of questions. Learn as much as you can about your client’s business. Understand why things work the way they do. The more you know about your clients, the more you can help them solve their problems.

Jessica Miller: There’s no shortcut to success. And there’s no substitute for understanding a client’s business or industry. You need to do the leg work to build a successful strategy for your client and a successful career for yourself.

Think of a time when you made a mistake or didn’t perform at your best. What did you learn from that experience?

April Rietzke: We all strive for success each time out, but we’re human, so we’re going to fall short of our goals or our own expectations now and then. But it’s in the valleys that we grow. So, when you can evaluate what went wrong and apply new lessons moving forward, you win in the long run.

Gwen Brassell: Trust in the power of failure. There were several times during my career when I thought I had made career-ending mistakes, but, in reality, I was being steered in the direction of my strengths. Lean into the ebbs and flows of your career. You may find those moments to be the most pivotal.

"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

- Ben Tassin, Partner Ambassador, DWM Holdings

"April has become an important member of our team. She brings our marketing plans to life, coordinating resources from diverse groups, both internal and external, keeping everyone organized and on-track. As the pace of our work becomes increasingly demanding, she never misses a beat - a true demonstration of her commitment to the American Frame brand."

- Laura Jajko, President, American Frame

"Over the past 9 years, MadAveGroup has actively engaged with us to understand our members, products and philosophy. Their due diligence delivers impressive digital campaign results month-over-month. Our organic search and paid search results have never been better! I am thankful for their expertise and recommendations as we work together to continue to boost our presence in the always-evolving world of search engines."

Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

"We've worked with MadAveGroup since 1996 in many different facets. In 2017, we implemented Pay-Per-Click and Search Engine Optimization programs, which have been instrumental in our ability to grow an average of 5.5 new customers per day for several years. Their client managers are friendly and bright and keep us updated with monthly reports. They are always there to help, answering phone calls and replying to emails almost instantly. I cannot say enough good things about MadAveGroup."

Sharon Tipping, Marketing Manager, Parker Steel

"I am most impressed with Brian and Jessica (and the team) for their abilities to be flexible and patient to come up with something that works best for our company and not just push us into something we would not be comfortable with just to get the money. This approach tells me they value the long-term relationship and not just the immediate win. Thank you all!"

Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

"Kara takes her role seriously and does her best to accommodate busy schedules. She is easy to work with and quick to respond. She helps keep them on track and lets them know when there is a problem before they discover it."

Kim Hoch, Vice President of Operations, Novus Clinic

Lessons Learned During Our Careers

General Marketing

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