How Marketing is Like Online Dating

Marketing Strategy

Dating isn’t a science, but if you don’t have a clear goal of what you want from your next relationship, dating will be infinitely harder.

The same is true for marketing. Without defining your goals, your marketing efforts are much less likely to generate the results you need to succeed.

So, What Are Your Goals?

Are you looking for something casual or long-term? Defining your relationship goals can determine how you’ll meet your special person. Need a date tonight? Try Tinder. Hoping to settle down and have kids? Consider eharmony.

Now, apply that same thought process to your marketing strategy. What’s the big picture look like? Do you want to grow top-of-mind awareness or generate immediate interest and sales? Your goals will help you choose the right strategy and platform. For example, to drive awareness, consider Search Engine Optimization. If you want immediate, trackable results, pay-per-click advertising is your best choice.

Your Dating Profile

When you’re building an online dating profile, your goal is to attract attention from your ideal candidates.

That applies to marketing, too. Encourage a response by making sure your messaging delivers value to your target audience. Share what you can do for your customers and the results they’ll enjoy when using your products or services.

One way to boost top-of-mind awareness is to focus your message on your major differentiators. What sets you apart from the competition? That way, when your target audience is ready to buy, they’ll think of your company first.

Need help reaching your marketing goals? Feel free to email me or call me directly at (419) 724-7375.

"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

- Ben Tassin, Partner Ambassador, DWM Holdings

"April has become an important member of our team. She brings our marketing plans to life, coordinating resources from diverse groups, both internal and external, keeping everyone organized and on-track. As the pace of our work becomes increasingly demanding, she never misses a beat - a true demonstration of her commitment to the American Frame brand."

- Laura Jajko, President, American Frame

"Over the past 9 years, MadAveGroup has actively engaged with us to understand our members, products and philosophy. Their due diligence delivers impressive digital campaign results month-over-month. Our organic search and paid search results have never been better! I am thankful for their expertise and recommendations as we work together to continue to boost our presence in the always-evolving world of search engines."

Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

"We've worked with MadAveGroup since 1996 in many different facets. In 2017, we implemented Pay-Per-Click and Search Engine Optimization programs, which have been instrumental in our ability to grow an average of 5.5 new customers per day for several years. Their client managers are friendly and bright and keep us updated with monthly reports. They are always there to help, answering phone calls and replying to emails almost instantly. I cannot say enough good things about MadAveGroup."

Sharon Tipping, Marketing Manager, Parker Steel

"I am most impressed with Brian and Jessica (and the team) for their abilities to be flexible and patient to come up with something that works best for our company and not just push us into something we would not be comfortable with just to get the money. This approach tells me they value the long-term relationship and not just the immediate win. Thank you all!"

Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

"Kara takes her role seriously and does her best to accommodate busy schedules. She is easy to work with and quick to respond. She helps keep them on track and lets them know when there is a problem before they discover it."

Kim Hoch, Vice President of Operations, Novus Clinic

How Marketing is Like Online Dating

Marketing Strategy

So, What Are Your Goals?

Your Dating Profile

The change you want. The results you need.

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The change you want.
The results you need.