6 Benefits of Customer Reviews

by Katie Schroeder, Marketing Manager

Advertising and PR

Digital Marketing

A customer hands pressing on a smartphone screen with a gold five-star rating feedback icon

1) Increase Sales

About 98% of consumers say they rely on reviews when making a purchase decision. And almost half of shoppers won’t buy a product or service if it has no reviews.

So, the more positive reviews your company has, the more likely people will buy from you.

2) Build Your Reputation

Reviews provide insight into the experiences other customers have with your business. So, if you provide high-quality products, services and encounters, reviews will reflect those interactions.

Consistently positive customer feedback builds an online reputation that’s attractive to prospects and lays the foundation for trust.

3) Enhance Customer Engagement

When customers have a place to leave their honest opinions, they feel more engaged with your company.

Plus, higher customer engagement – and your polite replies – let prospects know that your business is open to feedback.

4) Find Opportunities in Negative Reviews

What do you do when you receive negative reviews about your product or a customer’s interaction with a member of your team?

You can use that feedback to identify areas where you can improve.

Once you’ve taken steps to resolve the issue, remember to respond to the review to explain how you’ve fixed the problem. That shows customers that you care about every experience they have and that you listen to feedback.

5) Improve Search Engine Ranking

Customer reviews can boost your company in search engine results.

That happens when web visitors search for keywords that happen to be within those reviews, like “the best car dealer in the area” or “trustworthy bankers.”

6) Leverage Comments as Marketing Content

Reviews are “free” marketing. When customers write reviews singing your praises, use them!

Share the comments on social media, on your website and in your print materials.

Encouraging Reviews

Customers who are thoroughly engaged with your brand may already leave reviews, but other customers may not think to do so until you ask.

Here are a few ways to request feedback:

Send an email or text after someone interacts with your company.
Place a message requesting reviews on your receipts.
Pass out postcards to on-site consumers.
Before customers leave, ask them to write a review about their experience.

At MadAve Marketing Management, we’ve helped many clients with their reviews and other aspects of their customer service strategy. To learn how we can help you, call 419.462.9000.

RELATED BLOG POSTS:

Feedback: A Key Tool in Your Customer Experience Marketing Strategy

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6 Benefits of Customer Reviews

Advertising and PR Digital Marketing

Encouraging Reviews

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