Sensory Marketing is about appealing to all of the senses to create a more memorable experience that drives consumer engagement and loyalty.
Since the parts of the brain that process memory and emotion are right next to each other, memories often prompt related feelings. And those emotions have a direct impact on decision making. Research shows that 91% of consumers are more likely to buy a product or service after a positive brand experience.
4 Benefits of Sensory Marketing
#1: Enhanced Brand Recall and Differentiation: Imagine if all your stores or offices featured the same branded scent. Your customers would come to expect it. They’d recognize it as part of who you are. Along with your logo, colors and photography style, that scent would serve as an additional brand layer that customers could grab onto. Sensory Marketing elements such as a branded scent help you connect with consumers in unique, memorable ways, giving your products a competitive edge in a crowded marketplace.
#2: Brand Loyalty: Providing consistently positive brand experiences cultivates trust, inspires brand loyalty and gives people reasons to talk to others about you.
#3: Increased Engagement: When your products and environment speak to your customers’ senses, they’ll feel more engaged with your brand.
#4: Greater Revenue: 65% of brands that use Sensory Marketing see a boost in sales.
Memorable Sensory Marketing Campaigns
Warner Bros. Pictures Barbie Movie Selfie Generator: A filter that allows the user to picture themselves as a different Barbie or Ken personality.
Coca-Cola: The FIFA VR Experience allowed consumers to practice or compete virtually with a popular soccer player.
Apple: The look and feel of their sleek, elegant devices and packaging create a sense of quality and innovation.
Starbucks: The smell of fresh coffee, the mellow color scheme and the strategically curated music playlist combine to make customers feel relaxed and comfortable.
Guide Your Sensory Marketing Campaign with an Experienced Team
In the fierce competition for consumer attention, Sensory Marketing can set you apart, strengthen brand connections and boost your success.
The experts at MadAve Marketing Management can help. Contact us to learn more.
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