For five years, Gwen served as the Marketing & Promotions Coordinator for the Cleveland National Air Show, one of the oldest, most prestigious air shows in the country.
“I was responsible for every aspect of marketing the show,” she said. That included developing new strategies to attract sponsors and attendees to the annual event. In 2016, Gwen’s efforts were acknowledged with the Gold Pinnacle Award for Innovative Social Media Strategy at the International Council of Air Shows.
“I was able to tell the air show’s story to hundreds of thousands of people each year. That’s what I love most about marketing – listening and learning about a client’s history: their background, their greatest triumphs, their areas of opportunity. Their passions become my passions.”
Gwen is a graduate of John Carroll University and holds a degree in Integrated Marketing Communications (IMC). “I have a passion for IMC because, at its core, it demonstrates that there’s not just one way to solve a problem,” she said. “We have to carefully evaluate each level of a marketing strategy to make sure each component is working harmoniously with the others to achieve the best possible result.”
With her experience in different industries, Gwen understands the client perspective and the unique challenges they face. “Marketing is the key to any organization’s success, regardless of its size,” she said.
In her free time, Gwen enjoys hiking with her husband. “Our goal is to climb the tallest mountain in every state.”
- Alex Crippin, Hearing Associates