Take Advantage of These Cost-Effective Marketing Solutions

by Gwen Hagen, Director, Program Management

Marketing Strategy

No matter the size of your marketing budget, you can (and should) implement the following free and low-cost marketing solutions.

Google My Business

When you create a Google My Business account, you’ll boost your website’s SEO value and establish a local presence. Customers will be able to find your company name, photos, reviews, hours, locations and a brief description on Google and Google Maps.

Plus, Google My Business is always releasing new features that will improve your search engine ranking. You can now add a Q&A section, a button to book appointments or send a message, and Google posts, such as events, offers and special products. Take advantage of those features to optimize your listing and stand out even more from your competitors.

Other Online Search Resources

Yelp is another free tool that can play an important role in your SEO strategy. By listing on Yelp, you’ll increase your visibility and open your business to more customer demographics. Your business will rank even higher during searches when you buy a paid listing. You’ll also have the option to add photos and a call-to-action button.

Short on time? Yext or Moz might be the answer. These paid platforms allow you to control your listings on more than 100 search engines, like Google, Google Maps, Apple Maps, Amazon Alexa, Bing and Yahoo. When you update your listings across multiple platforms simultaneously, your customers will always find your most current information.

Monitor and Respond to Customer Feedback

Most local listing pages and social media platforms give customers the chance to write reviews about your business. Responding to feedback and reviews helps you maintain connections with your audience. Whether a customer’s review is positive or negative, you should always respond to show customers you value their input and that you’re committed to their satisfaction. Not responding reflects poorly on your business and could turn off future customers who rely on online reviews.

Basic Social Media

Social media is a powerful tool that makes sense for many companies. Facebook, Instagram, Twitter, YouTube and other social platforms help you connect with your customers and increase brand awareness. You can also interact with customers in real-time and respond to questions, comments and concerns.

A reminder – not all social media platforms are created equal, so your business may not need a presence on all of them. Consider each platform carefully for customer demographics and post format. For example, if your business is best represented with informational videos, YouTube is likely the platform you’ll want to use. If your brand is designed to attract a younger demographic, you might consider Instagram or Snapchat.

If there’s room in your budget, look into social media advertising. Spending just a few dollars a day can build awareness, generate useful leads and drive traffic to your website.

Ready to take your marketing to the next level? Let us know.

"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

- Ben Tassin, Partner Ambassador, DWM Holdings

"April has become an important member of our team. She brings our marketing plans to life, coordinating resources from diverse groups, both internal and external, keeping everyone organized and on-track. As the pace of our work becomes increasingly demanding, she never misses a beat - a true demonstration of her commitment to the American Frame brand."

- Laura Jajko, President, American Frame

"Over the past 9 years, MadAveGroup has actively engaged with us to understand our members, products and philosophy. Their due diligence delivers impressive digital campaign results month-over-month. Our organic search and paid search results have never been better! I am thankful for their expertise and recommendations as we work together to continue to boost our presence in the always-evolving world of search engines."

Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

"We've worked with MadAveGroup since 1996 in many different facets. In 2017, we implemented Pay-Per-Click and Search Engine Optimization programs, which have been instrumental in our ability to grow an average of 5.5 new customers per day for several years. Their client managers are friendly and bright and keep us updated with monthly reports. They are always there to help, answering phone calls and replying to emails almost instantly. I cannot say enough good things about MadAveGroup."

Sharon Tipping, Marketing Manager, Parker Steel

"I am most impressed with Brian and Jessica (and the team) for their abilities to be flexible and patient to come up with something that works best for our company and not just push us into something we would not be comfortable with just to get the money. This approach tells me they value the long-term relationship and not just the immediate win. Thank you all!"

Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

"Kara takes her role seriously and does her best to accommodate busy schedules. She is easy to work with and quick to respond. She helps keep them on track and lets them know when there is a problem before they discover it."

Kim Hoch, Vice President of Operations, Novus Clinic

Take Advantage of These Cost-Effective Marketing Solutions

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