Effective Email Marketing: Outsourcing for Optimal Results

With email marketing you can customize content and target audience segments based on their unique interests. According to Snovio, nearly 60% of marketers believe email marketing is twice as effective at generating leads compared to PPC and paid social media campaigns.

It takes research, practice and some trial and error to determine which type of content, design and delivery frequency works best for your subscribers. If you’re busy running a company, completing that level of analysis on your own can be daunting. The solution: outsource your email marketing efforts to an agency.

Challenges of In-House Email Marketing

Time: Email marketing requires writing, designing, developing, implementing and analyzing campaigns. All of that takes time and focus.

Cost: Handling your email marketing in-house typically includes larger upfront costs related to the creation and distribution platform and tools. Email software is also subject to updates, which may include price increases

Staff: A small staff could struggle to manage in-house email marketing operations. It’s also important to consider the time and resources that go into that training.

Expertise: Anyone can create and send an email, but it takes experience to consistently craft engaging content that caters to an audience. If you’re new to email marketing you may find it tricky analyzing metrics and data, especially if you’re not achieving the desired results.

Benefits of Outsourcing Email Marketing

When you outsource your email marketing to an agency, you have direct access to a wealth of knowledge and tools. Experienced email marketers usually have the strategy down to a science. They can also spend hours monitoring trends and learning about new techniques to engage subscribers.

Your team of email marketers may include the following people:

• Content or copy writer
• Graphic designer
• Web developer
• Marketing strategist

Each person brings a unique set of skills to the table. That takes the pressure off you and gives you precious time to reinvest in your business.

Other advantages of outsourcing email marketing include:

• Cost-effectiveness: Agencies have access to email marketing platforms and tools, so you don’t have to buy them. Outsourcing email marketing also eliminates the need to hire and pay additional staff. You can scale your budget based on your marketing and business goals.
• Comprehensive analysis: Email marketers specialize in tracking metrics and conducting A/B testing to determine how to connect with your target audience effectively. Reviewing analytics allows them to adjust quickly to maximize your ROI.
• Content uniformity: Outsourcing your email marketing work streamlines the development process, which can boost brand and content consistency.
• Guidance: Working with a team of specialists can provide the insight and perspective you need to optimize your marketing budget.

What to Consider When Outsourcing Email Marketing

It’s crucial to keep your business and branding goals in mind when choosing a marketing agency to handle your email marketing.  

Ask about their experience and measurable results so you’re confident in their ability to meet audience expectations. Also, pay attention to the agency’s communication style and company culture to determine if they align with your business.

These are a few indicators of quality email marketing services:

• A thorough understanding of your brand values
• Transparent reporting policies
• Defined key performance indicators and benchmarks
• Consistent campaign performance updates
• Technological capabilities
• Experience with different industries
• Positive client testimonials

Optimizing Marketing Efforts, One Strategy at a Time

MadAve Marketing Management offers an extensive lineup of marketing strategy, coordination and fulfillment services. Our team is always eager to learn even more about our clients and use that insight to drive creative solutions. Contact us to schedule a consultation.