How to Choose the Right Outsourced Marketing Agency
by Brooke Leininger, Jr. Marketing Manager
Hiring an outsourced marketing agency offers many benefits. You’ll get instant access to marketing experts, save money on hiring and managing an in-house team and increase productivity. Ideally, you’d also enjoy better results than those an in-house team could generate.
But how do you find the right agency for your needs? Consider these tips.
6 Tips for Selecting the Right Outsourced Marketing Agency
1. Define your goals
Before you begin your search, take the time to clearly define your marketing goals and make sure they’re SMART: Specific, Measurable, Attainable, Relevant and Time-bound.
Also, outline your budget and target audience.
Those details will guide your hunt for the ideal marketing agency and will help that agency propose and execute the most effective marketing plan for your needs.
Defining your goals also ensures that your marketing efforts will support your business goals.
2. Research
Visit each marketing agency’s website, read reviews and explore client testimonials to gauge their reputation and reliability.
Selecting an agency that consistently delivers on its promises and has strong client relationships improves the chances you’ll have a positive experience, too.
3. Evaluate Their Team and Services
Examine the agency’s team profiles and the range of services they offer to ensure they align with your company’s needs.
As the conversation progresses, ask to meet the specific team members you’ll be working with to see if they’re a good fit. Start building relationships with them and bring them up to speed on your needs and goals.
4. Consider Industry Experience
Does the agency have experience with other businesses in your profession?
An outsourced marketing agency that’s familiar with what you do should have their finger on the pulse of your industry, an understanding of your audience’s needs and recommendations on how to enhance your marketing efforts based on what other businesses are doing.
5. Dive into Reporting
Ask how the agency measures and reports on campaign performance and how often you can expect to see that information.
Also, ask for the results of a campaign they’ve run that’s similar to what you’d like to do. Request case studies, analytics reports or key performance indicators to see if the campaign’s outcomes matched the company’s goals.
6. Keep an Open Mind
Pulling the trigger on innovative approaches to marketing can make your business more visible and competitive. So, stay open to new ideas and strategies, but be sure the agency prioritizes your company’s goals.
Be aware that change can be difficult, but it can be necessary to keep up with fast-paced business environments and new technologies.
Reg Flags When Choosing an Outsourced Marketing Agency
It’s not a good sign if the agency you’re considering has:
- A “one size fits all” approach
- A lack of transparency about processes, strategies and pricing
- Poor communication skills
- No experienced team members
- Quick solutions or a lack of curiosity about your brand and needs
- A lack of testimonials
Conclusion
Finding the right outsourced marketing agency can require lots of research, as well as flexibility and clear communication. Remember that partnering with a marketing agency is an investment in your business’s long-term growth and success, so it’s critical to select an agency that’s the right fit for your needs.
An Outsourced Marketing Agency with a Proven Track Record
The marketing managers at MadAve Marketing Management have guided successful marketing campaigns again and again for clients in many industries, from steel manufacturing to education to banking.
Ready to learn how we can elevate your marketing efforts and help you reach your goals? Complete this form or call us at +1.419.462.9000.
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