Maximize ROI with Outsourced Marketing

by Brandi Wester, Marketing Manager

Marketing Strategy

Return on investment (ROI) is the ratio of profit to the investment cost. It measures the efficiency or profitability of an investment, whether that’s a digital ad campaign, a networking event or a new video project.

A positive ROI occurs when the net returns exceed the costs. A negative ROI shows that the total costs were greater than the returns.

Hiring an outsourced marketing agency can help you increase ROI.

4 Advantages of Outsourcing Marketing to Maximize ROI

1. Cost Efficiency & Expertise

Hiring, training and managing an in-house marketing team can be expensive. But when you outsource your marketing to an external agency, you save on that extensive upfront investment, allowing you to apply those funds to other areas.

Depending on the agency you choose, you could also have instant access to a diverse pool of skilled marketing experts who specialize in many marketing channels and various industries.

Lowering your costs while gaining access to expertise lays a solid foundation for a positive ROI.

2. Reaching your Target Audience

After working with many companies across various industries, outsourced marketing agencies often excel in identifying and targeting specific audiences.

They can help you reach the right prospects with relevant messages, leading to higher engagement, conversions and, ultimately, a better ROI.

3. Data Analysis

Outsourcing your marketing efforts also gives you access to effective reporting tools and an experienced team that knows how to use them.

You’ll get regular reports that break down campaign performance, customer behavior and opportunities for improvement.

Data-driven decision-making is valuable whether you’re adjusting or maintaining your marketing strategies for long-term growth and maximum ROI.

4. Trend Awareness

A strategic outsourced marketing agency stays up to date on the latest industry trends so they can help your business remain competitive.

Using advanced marketing tactics to leverage your business will ultimately drive a higher ROI.

Enjoy Higher ROI with MadAve Marketing Management

Our strategists can guide your marketing efforts to drive long-term success and maximize ROI, while relieving you of the marketing responsibilities that dilute your focus.

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"We have been working with April for about 4 months, since taking over following a client management transition. Whenever a change occurs when working closely with a company like MadAve, there is always uncertainty around how smoothly things will go. April quickly stepped into the role and handled our account like she had been working with us for months. She has great attention to detail and — most importantly — a unique ability to hold us accountable to providing the MadAve team what they need, when they need it. April has proven herself to be extremely organized and phenomenal when it comes to follow up. She is a tremendous asset for us."

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Heather Gilchrist, Marketing Director, VacationLand Federal Credit Union

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Sharon Tipping, Marketing Manager, Parker Steel

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Christine Gorey, Marketing Manager, Columbia Chemical

"Shaun always updates us on our quarterly changes and explains the process every time. This is a new program that I have taken over and he has been very patient and has done a great job explaining the process and the difference in scripts and messages and how Ziebart can utilize the program better."

Carly Jacobi, Field Marketing Specialist, Ziebart International Corporation

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Kim Hoch, Vice President of Operations, Novus Clinic

Maximize ROI with Outsourced Marketing

Marketing Strategy

4 Advantages of Outsourcing Marketing to Maximize ROI

Enjoy Higher ROI with MadAve Marketing Management

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