Enhancing and Modernizing a Brand

The MadAve Marketing Management team developed a two-phase marketing plan for Tiffin Scenic. It included detailed strategies and tactics to strengthen the company’s brand, voice and presence within the industry, as well as engage and educate their target audience. We also helped them define their sales process.

Phase One

To update the brand, we proposed re-designing their logos, defining brand guidelines, updating all collateral to reflect the new brand identity and voice, and establishing key talking points to communicate their unique selling perspective, brand promise and company story.

We noted that the sales team’s efforts had room for improvement. So, we recommended elevating their level of activity and effectiveness through training, improved processes, an incentive program and individual coaching. We also proposed a new brochure to start and/or deepen conversations with prospects.

To enhance the client’s online presence and gather leads, we suggested several digital marketing strategies, including Google ads, pay-per-click advertising, social media and a content strategy for all marketing channels. We suggested building a new website to accurately reflect the updated brand identity, then improving the site’s rankings and boosting the number of organic visitors.